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See How Your Reels Perform on Google

A free Google tool now shows what people search to find your Instagram, TikTok, X and YouTube content. No website needed.

Free guide by AI with Žana · 6 min · Setup: 5 minutes

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Your Reels can already show up on Google. Now Google can tell you which ones, what people typed to find them, and how many clicked. Here's how to set it up in 5 minutes.

What this is

Google Search Console is Google's free tool for website owners. It can now also connect your social accounts (called “platform properties”), even if you don't have a website. You'll see how people find your content on Google.

Reports include clicks, impressions, search queries, click-through rate, average position and top content. Discover and News reports appear when your content receives traffic from those surfaces.

Step-by-step

  1. Go to search.google.com/search-console and sign in with your Google account.
    [Screenshot: Search Console sign-in screen]
  2. Click the property menu at the top left, then “Add property”.
    [Screenshot: Property menu and Add property option]
  3. Choose Instagram (or TikTok, X or YouTube).
    [Screenshot: Supported social platform choices]
  4. Log in to that account and approve the connection.
    [Screenshot: Account connection and verification screen]
  5. Repeat for every account you want to track. Each one is added separately.
    [Screenshot: Separately connected platform properties]
  6. Allow a few days for data to appear. Check back in 2 days, and give it longer if the report is still empty.
    [Screenshot: Your new platform property report]

How to read your report

  • Queries: the exact words people typed into Google to find you. This is the gold.
  • Impressions: how many times you showed up.
  • Clicks: how many people clicked through.
  • Top content: which posts Google likes most.

When one Reel gets found on Google, make more content on that exact topic.

Troubleshooting

  • Don’t see the social options? Start from Search Console’s welcome screen or Add property and check the supported platform options. If they’re still missing, check Google’s current setup guidance and try again later.
  • No data yet? New properties can take a few days to collect and process data.
  • Note: this is private analytics for you, different from Google’s public creator “Search profiles”.

Official setup reference: Google’s platform properties help guide.

Bonus · put it to work

Your next steps

Want to turn those searches into content and sales? Start with my free guides.

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