The AI Marketing Playbook

See what changes
between drafts.

A fictional teaching example from the product. This is not a customer result or a captured Claude conversation.

The fictional brief

Product: a $19 digital client-brief workbook. It includes editable questions, a completed example and a review checklist. Buyer: a freelancer who receives vague requests. Voice: clear, warm, no dramatic promises. Task: three captions under 90 words that show one practical use.

The weak draft

“Transform your freelance business with this game-changing workbook. Save hours and land your dream clients.” It does not explain the product. “Save hours” has no evidence. The client claim does not follow from the included workbook. The language also misses the requested voice.

The follow-up

Keep the idea of clarifying a client request. Remove the unsupported time and client claims. Use the actual example of “make it look better”. Explain the editable questions and ask one useful question at the end. Keep under 75 words.

The revised caption

“Make it look better” is a tricky place to start a project. This client-brief workbook gives you editable questions to ask before you begin, a completed example and a checklist for reviewing the answers. It is a $19 digital download you can reuse for your next brief. What question do you wish you had asked before your last project?

What to review

Confirm the workbook really is editable, the stated price is current and the delivery method is correct. Read the caption aloud. The draft illustrates a real inclusion; it does not promise an outcome the workbook cannot guarantee. Use P031 and P039 to repeat the process with your own product.