MAKE CLAUDE UNDERSTAND YOUR BUSINESS
If every Claude conversation starts from zero, you spend your time explaining the same business again. Write a short context brief once and improve it as you go.
What to include
- Who you help and what you sell.
- Your audience’s real questions, objections and language.
- Three examples of writing you like and why.
- Things you never want to claim or sound like.
- The goal and constraints for the specific task.
Copy this starter prompt
“Interview me one question at a time to create a one-page business context brief. Cover my offer, audience, tone, proof, constraints and words I avoid. After the interview, draft the brief, identify gaps and ask me to approve or correct it. Do not invent facts.”
Put it to work
Give Claude the approved brief with a real task: “Using this brief, draft three email openings for [offer]. Each should use a different customer objection. Explain the difference in angle.” Pick one, correct it, and add any important correction to your brief for next time.
Want the next practical step? Explore more free guides or browse the tools I use for deeper work.
BROWSE FREE GUIDESBuild a brief you can actually reuse
Reading is the first step. Use this mini-workshop to leave with something you can try today.
A fictional freelance photographer
Offer: relaxed family sessions. Audience concern: kids won’t sit still. Voice: friendly, direct, no “capture magical moments.” Proof: use only approved portfolio examples. Constraint: never promise perfect behaviour or results. Those details are more useful than “make it professional.”
Illustrative example, not a claim about results.- Write your offer in one clear sentence.
- Add an actual customer question and one approved example.
- Run the same brief on an email and a caption; update what sounds wrong.
Your personalised prompt
HOW TO KNOW IT HELPED.
You can save this guide without signing up.
A LITTLE AI HELP IN YOUR INBOX.
Practical prompts, useful workflows and new free guides from Žana. Pick what you want more of.